No debt  •  No dilution  •  No strings

Get tomorrow's revenue, today

BridgeUp provides instant upfront capital to businesses with recurring revenue

How it works

STEP 1

Integrate all your data

STEP 2

Select Customers to trade

STEP 3

Get Money in your bank

How it works

STEP 1

Integrate all your data

STEP 2

Select customers to trade

STEP 3

Get money in your bank

How it works

STEP 1

Integrate all your data

STEP 2

Select Customers to trade

STEP 3

Get money in your bank

Lets take you through it in realtime

WHO CAN USE BRIDGEUP?

BridgeUp is for everyone

BridgeUp is industry agnostic. Any company with a high degree of predictability in their revenues can use BridgeUp. However, here are some sectors that we regularly service.

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Don't take our word for it

Neil Wunsch

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Sabryna Bernier

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Manoj Shenoy

CEO, IIFL AMC

For years, legacy financial institutions have struggled to successfully invest in startups since they do not have the risk appetite or mechanism to assess new age technologies or thier revenue models. BridgeUp breaks down the risk of both venture capital and debt by stripping the revenue from an invoice and allowing the revenue itself to be treated as an asset which in turn becomes a much safer bet due to the predictability and growth of recurring revenue streams.

Nalin Kumar

Investment Head, IDBI Capital

BridgeUp is a unique concept that allows financial institutions in India to invest in an asset with fixed income returns. Returns from BridgeUp could also help asset-liability management.

Hemant Kaul

Ex-CEO, Bajaj Allianz

BridgeUp has created a liquid marketplace for recurring revenue contracts. There is a third option for financing out there and it doesn’t involve debt or dilution. I think this a win for both sides no matter how you look at it.

Hemant Kaul

Ex-CEO, Bajaj Allianz

BridgeUp has created a liquid marketplace for recurring revenue contracts. There is a third option for financing out there and it doesn’t involve debt or dilution. I think this a win for both sides no matter how you look at it.

Nalin Kumar

Investment Head, IDBI Capital

BridgeUp is a unique concept that allows financial institutions in India to invest in an asset with fixed income returns. Returns from BridgeUp could also help asset-liability management.

Manoj Shenoy

CEO, IIFL AMC

For years, legacy financial institutions have struggled to successfully invest in startups since they do not have the risk appetite or mechanism to assess new age technologies or thier revenue models. BridgeUp breaks down the risk of both venture capital and debt by stripping the revenue from an invoice and allowing the revenue itself to be treated as an asset which in turn becomes a much safer bet due to the predictability and growth of recurring revenue streams.

Nalin Kumar

Investment Head, IDBI Capital

BridgeUp is a unique concept that allows financial institutions in India to invest in an asset with fixed income returns. Returns from BridgeUp could also help asset-liability management.

Hemant Kaul

Ex-CEO, Bajaj Allianz

BridgeUp has created a liquid marketplace for recurring revenue contracts. There is a third option for financing out there and it doesn’t involve debt or dilution. I think this a win for both sides no matter how you look at it.

Saumen Chakraborty

MD, Sumeru Ventures

When BridgeUp reached out to me, I thought they were just another revenue-based financing startup. I learned how different they were and I was convinced that such a model needed to exist in India. The simplicity of BridgeUp’s model coupled with their risk structuring could redefine the debt offering horizon. I wish them Godspeed.

Raj Abishek

Founder, Nurturebox

The concept these guys have come up with is great and I immediately fell in love with it during our first call. They actually demonstrated the product to me at which point I raised an issue with the selection of contracts. The team got back to me with a perfectly implemented solution to what I felt was a pretty real issue in less than two days. Yes, the product is amazing and this team executes at lightning pace.

Dinesh Kumar Mehrotra

Ex-Chairman, LIC 

With the increasing appetite for capital, particularly in the housing finance and insurance sectors, BridgeUp’s business model will be a game changer.

Vishal Tulsyan

CEO & MD, Motilal Oswal

Giving financial institutions access to a new asset class backed by companies' recurring revenue streams is one of the best things to come out of the fintech ecosystem. Investors are always looking for alternative sources of yield and the ability to earn fixed income returns on underlying contracts is tempting.

Manoj Shenoy

CEO, IIFL AMC

For Years, legacy financial institutions have struggled to successfully invest in startups since they do not have the risk appetite or mechanism to assess new age technologies or thier revenue models. BridgeUp breaks down the risk of both venture capital and debt by stripping the revenue from an invoice and allowing the revenue itself to be treated as an asset which in turn becomes a much safer bet due to the predictability and growth of recurring revenue streams.

Nalin Kumar

Investment Head, IDBI Capital

BridgeUp is a unique concept that allows financial institution in India to invest in an asset with fixed income returns. Retirns from BridgeUp could also help asset-liability management.

Hemant Kaul

Ex-CEO, Bajaj Allianz

BridgeUp has created a liquid marketplace for recurring revenue contracts. There is a third option for financing out there and it doesn’t invlove debt or dilution. I think this a win for both sides no matter how you look at it.

Saumen Chakraborty

MD, Sumeru Ventures

When BridgeUp reached out to me, I thought they were just another revenue-based financing startup. I learned how differently they were and I was convinced that such a model needed to exist in India. The simplicity of BridgeUp’s model coupled with their risk structuring could redefine debt offerings horizon. I wish them Godspeed.

Raj Abishek

Founder, Nurturebox

The concept these guys have come up with is great and I immediately fell in love with it on our first call. They actually demo’d the product to me at which point I raised an issue with the selection of contracts. The team got back to me with a perfectly implemented solution to what I felt was a pretty real issue in less than 2 days. Yes, the product is amazing but this team executes at a lightning pace.

Dinesh Kumar Mehrotra

Ex-Chairman, LIC

With the increasing appetite for capital, particularly in the housing finance and insurance sectors, BridgeUp’s business model will be a game changer.

Vishal Tulsyan

CEO & MD, Motilal Oswal

Giving financial institutions access to a new asset class backed by companies' recurring revenue streams is one of the best things to come out of the fintech ecosystem. Investors are always looking for alternative sources of yield and the ability to earn fixed income returns on underlying contracts is tempting.

Manoj Shenoy

CEO, IIFL AMC

For years, legacy financial institutions have struggled to successfully invest in startups since they do not have the risk appetite or mechanism to assess new age technologies or thier revenue models. BridgeUp breaks down the risk of both venture capital and debt by stripping the revenue from an invoice and allowing the revenue itself to be treated as an asset which in turn becomes a much safer bet due to the predictability and growth of recurring revenue streams.

Nalin Kumar

Investment Head, IDBI Capital

BridgeUp is a unique concept that allows financial institution in India to invest in an asset with fixed income returns. Retirns from BridgeUp could also help asset-liability management.

Hemant Kaul

Ex-CEO, Bajaj Allianz

BridgeUp has created a liquid marketplace for recurring revenue contracts. There is a third option for financing out there and it doesn’t involve debt or dilution. I think this a win for both sides no matter how you look at it.

Saumen Chakraborty

MD, Sumeru Ventures

When BridgeUp reached out to me, I thought they were just another revenue-based financing startup. I learned how different they were and I was convinced that such a model needed to exist in India. The simplicity of BridgeUp’s model coupled with their risk structuring could redefine the debt offering horizon. I wish them Godspeed.

Raj Abishek

Founder, Nurturebox

The concept these guys have come up with is great and I immediately fell in love with it during our first call. They actually demonstrated the product to me at which point I raised an issue with the selection of contracts. The team got back to me with a perfectly implemented solution to what I felt was a pretty real issue in less than two days. Yes, the product is amazing and this team executes at lightning pace.

Dinesh Kumar Mehrotra

Ex-Chairman, LIC

With the increasing appetite for capital, particularly in the housing finance and insurance sectors, BridgeUp’s business model will be a game changer.

Vishal Tulsyan

CEO & MD, Motilal Oswal

Giving financial institutions access to a new asset class backed by companies' recurring revenue streams is one of the best things to come out of the fintech ecosystem. Investors are always looking for alternative sources of yield and the ability to earn fixed income returns on underlying contracts is tempting.

Don't take our word for it

Manoj Shenoy

CEO, IIFL AMC

For years, legacy financial institutions have struggled to successfully invest in startups since they do not have the risk appetite or mechanism to assess new age technologies or thier revenue models. BridgeUp breaks down the risk of both venture capital and debt by stripping the revenue from an invoice and allowing the revenue itself to be treated as an asset which in turn becomes a much safer bet due to the predictability and growth of recurring revenue streams.

Nalin Kumar

Investment Head, IDBI Capital

BridgeUp is a unique concept that allows financial institutions in India to invest in an asset with fixed income returns. Returns from BridgeUp could also help asset-liability management.

Hemant Kaul

Ex-CEO, Bajaj Allianz

BridgeUp has created a liquid marketplace for recurring revenue contracts. There is a third option for financing out there and it doesn’t involve debt or dilution. I think this a win for both sides no matter how you look at it.

Saumen Chakraborty

MD, Sumeru Ventures

When BridgeUp reached out to me, I thought they were just another revenue-based financing startup. I learned how different they were and I was convinced that such a model needed to exist in India. The simplicity of BridgeUp’s model coupled with their risk structuring could redefine the debt offering horizon. I wish them Godspeed.

Raj Abishek

Founder, Nurturebox

The concept these guys have come up with is great and I immediately fell in love with it during our first call. They actually demonstrated the product to me at which point I raised an issue with the selection of contracts. The team got back to me with a perfectly implemented solution to what I felt was a pretty real issue in less than two days. Yes, the product is amazing and this team executes at lightning pace.

Dinesh Kumar Mehrotra

Ex-Chairman, LIC 

With the increasing appetite for capital, particularly in the housing finance and insurance sectors, BridgeUp’s business model will be a game changer.

Vishal Tulsyan

CEO & MD, Motilal Oswal

Giving financial institutions access to a new asset class backed by companies' recurring revenue streams is one of the best things to come out of the fintech ecosystem. Investors are always looking for alternative sources of yield and the ability to earn fixed income returns on underlying contracts is tempting.

FAQs

Things we regularly
get asked

What is BridgeUp ?

BridgeUp is a trading platform that provides businesses with the capital they need to accelerate their growth, without debt or dilution.
How do we do this? By transforming recurring revenue contracts into instant, upfront capital.

How does BridgeUp work?

Companies sign up and sync their systems with BridgeUp, after which they are assigned a trade limit and a pool of their contracts are made available to trade.  Our enlisted investors place bids on those contracts and provide the company with the annual value of the contracts upfront, at a slightly discounted rate. This allows the company access to instant cash needed to grow their business, without debt or dilution.

Is it an alternative to equity financing?

We believe that our model works wonderfully in tandem with equity financing. With BridgeUp, a company who is in need of capital doesn’t need to look to VCs as their only option. Our model allows businesses to grow on their own terms without any premature dilution of ownership to founders and early stage investors. This also empowers them to secure better valuations for later rounds.

Is BridgeUp’s financing model similar to a loan/venture debt?

No, unlike with loans/venture debt, we do not take any collateral, warrants or personal guarantees or charge any interest. We treat recurring revenue as tradable assets. Our enlisted investors make bids to purchase a company’s monthly recurring revenue contracts in exchange for their annual value. This annual value is given to the company upfront. The company continues to receive payments from customers on a monthly basis as usual – which they then use to pay back the investors.

Is it Revenue Based Financing/ Merchant Cash Advance?

Apples to Oranges. We are not a debt product. BridgeUp provides an outright sale of revenue. The investors don’t have a lien on the assets of the companies. Additionally, since the amount to be paid against the sale is fixed, the cost of capital to companies trading on BridgeUp is both lower and far more predictable compared to RBF.

What kind of companies is BridgeUp best suited for?

BridgeUp is a great fit for subscription based companies with recurring revenue.
Presently, a majority of the organizations enrolled on our platform are SaaS companies. However, BridgeUp is industry-agnostic, and any company/individual with predictable, recurring revenue streams can sign up and trade their contracts/customers for instant, upfront capital.

What kind of investors are on the platform?

Currently, the buy-side consists of NBFCs (Non Banking Financial Companies) who place bids based solely on the performance of the company. The company’s identity remains anonymous to the investor.

Do I need to pay to sign up for BridgeUp?

Nope. Signing up on our platform is totally free and there are no sign-up charges.

No debt  •  No dilution  •  No strings

Revenue is your
best asset

How it works

STEP 1

Integrate all your
data

STEP 2

Select Customers to trade

STEP 3

Get Money in your
bank

All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them