Unpacking Venture Capital: How it Works and Why it Matters

Demystifying venture capital: The inside scoop on how it works and why it’s essential.
The venture capital (VC) industry in India has seen significant growth in recent times. This was partly due to a convergence of favorable conditions that drove the industry forward. According to a report by Bain, VC funding in India in 2021 reached $38.5 billion, with investments growing 3.8 times over 2020. In fact, the share of venture capital funding in India accounted for over 50% of private equity and VC investments in 2021 alone!
If you’re a startup founder or entrepreneur in India, understanding how venture capital works and how to access it can be crucial for the growth of your business. But what exactly is venture capital? And how does it work? Simply put, venture capital is a form of financing provided to young, innovative companies that have the potential to grow into successful businesses.
In this article, we will explore the basics of venture capital in India, including the types of venture capital, the stages of venture capital investing, and the advantages and disadvantages of seeking VC funding. We will also delve into the various ways to invest in venture capital and when it may be appropriate for a startup to go down this route.
Let’s get to it!

What is Venture Capital?

Venture capital is a form of financing given to startups and small businesses with the potential to grow into flourishing ventures. It is typically provided by venture capitalists.
Now, who are venture capitalists? They are well-off, professional investors, such as venture capital firms or individuals. These investors are willing to take on higher risks in exchange for the potential for higher returns.
Venture capital provides financing to startup companies in exchange for an equity stake in the company. The venture capital firm or individual investor conducts due diligence to determine a company’s potential for success before investing.
Once an investment is made, the venture capital firm or investor will work closely with the company to help it achieve its goals. This may involve providing guidance and expertise and connecting the company with potential customers, suppliers, and industry experts.
If the company is successful, the venture capital firm or investor will share the profits by selling their equity stake. If the company is unsuccessful, the venture capital firm or investor will likely lose their investment.

What Are Venture Capital Funds?

Venture capital funds are pools of money managed by professional investors, such as venture capital firms, and are used to make venture capital investments. These funds are typically raised from various sources, including pension funds, endowments, and high-net-worth individuals.
Some well-known venture capital funds in India include Sequoia India, Accel Partners, and Kalaari Capital.

Rounds, Stages, and Types of Venture Capital Funding.

The type of venture capital involves the specific focus of the investment, such as technology, healthcare, or renewable energy.
The stage of VC funding refers to the stage of the company’s development, such as the seed stage, early stage, expansion stage, or late stage.
Round of VC funding refers to the specific round of financing that a company is seeking, such as seed round, series A round, series B round, or series C round and beyond.
It’s important to note that these categories are not mutually exclusive, and a company’s VC funding may be classified based on all three factors. For example, a company may receive seed capital from a healthcare-focused VC firm in its early stage of development as part of its series A round of funding.
Now, let’s understand each component in detail. 

Stages of Venture Capital Funding

Venture capital investments typically progress through a series of stages as the company grows and develops. Here are the four main stages of venture capital:
Seed stage: In the seed stage, a company is in the very early stages of development, often with just an idea or a prototype. 
  • Early stage: In the early stage, a company has a product or service in development but has yet to launch it. 
  • Expansion stage: In the expansion stage, a company has launched its product or service and gained some market traction but needs additional capital to scale its operations. 
  • Late stage: In the late stage, a company has established a significant presence in the market and is looking to continue expanding. 
It’s important to note that these stages are not necessarily linear, and a company may move back and forth between them as it grows and develops. In addition, the specific definitions of each stage can vary somewhat depending on the company and the industry in which it operates.

Types of Venture Capital

There are several different types of venture capital, which you can distinguish based on the stage of the company’s development and the specific focus of the investment.
Here are some common types of venture capital:
  • Seed capital: This type of venture capital is provided to very early-stage or seed-stage companies, often in the form of a small amount of funding to help the company get off the ground. Seed capital may be used to fund the development of a prototype or to conduct market research, for example.
  • Early-stage venture capital: This type of venture capital is provided to early-stage companies described earlier. It can be used to fund the development and launch of the product or service, as well as to hire additional staff and build out the company’s infrastructure.
  • Expansion-stage venture capital: It is given to companies that have gained some traction in the market but need additional money to scale their operations. For example, expansion-stage venture capital can fund marketing efforts, hire additional staff, or expand into new markets.
  • Late-stage venture capital: This type of venture capital is provided to companies looking to expand. For example, later-stage venture capital can fund acquisitions, enter new markets, or develop new products or services.

Rounds of Venture Capital Funding

Venture capital funding typically progresses through a series of rounds as a company grows and develops. Each round of funding is designed to provide the company with the capital it needs to achieve specific milestones and advance to the next stage of its development.
  • Series A round: The series A round, also known as first-round funding, is typically the first time a company seeks venture capital financing from professional investors. This round is focused on helping the company develop and launch its product or service and build out its infrastructure. Venture capital firms usually provide series A funding.
  • Series B round: The series B round, also known as second-round funding, is typically the second time a company seeks venture capital financing from professional investors. This round is focused on helping the company scale its operations and expand its reach. Venture capital firms usually provide series B funding.
  • Series C round and beyond: The series C round and beyond are subsequent rounds of venture capital funding that a company may go through as it scales. These rounds focus on helping the company achieve specific milestones and goals, such as entering new markets or launching new products or services.
Companies go through these funding rounds for various reasons, including funding the development and launch of their product or service, hiring additional staff, expanding into new markets, or acquiring other companies. The specific goals and milestones for each round of funding will depend on the company and the industry in which it operates.

Features of Venture Capital

Here are some of the key features of venture capital funding:
  • High-risk, high-reward: Venture capital investments are considered high-risk due to the uncertain nature of startup companies. However, they also have the potential for high returns if the company is successful.
  • Long-term investment horizon: Venture capital investments are typically made with a long-term horizon, as it may take several years for a startup company to achieve significant growth.
  • Active involvement: Venture capital investors often take an active role in the companies they invest in, providing guidance and expertise to help the company achieve its goals.

Advantages and Disadvantages of VC

Advantages of Venture Capital:

  • Access to capital: Venture capital provides startups access to capital that may not be available through traditional sources, such as bank loans.
  • Expertise and guidance: Venture capital investors often bring a wealth of knowledge and experience to the table and can provide valuable advice to help a startup company achieve its goals.
  • Network of contacts: Venture capital investors often have a network of contacts that can help a startup company succeed, such as potential customers, suppliers, and industry experts.

Disadvantages of Venture Capital:

  • High risk: Venture capital investments are high risk due to the uncertain nature of startup companies.
  • Loss of control: a company may lose control, as VC investors typically have a say in the company’s decision-making and may appoint board members in exchange for their investment.
  • High pressure to succeed: VC investors often expect the company to achieve significant growth and profitability, leading to a high-pressure environment for the company’s founders and management team.
  • Equity Dilution: Raising additional VC funding rounds can dilute existing shareholders’ ownership stake, including the founders and early employees, as new shares of stock are issued to investors.

How Does Venture Capital Work?

The company seeking funding presents a business plan to the venture capital firm, outlining its product or service, target market, and financial projections.
The venture capital firm conducts due diligence on the company, reviewing its financials, market size, and competitive landscape, among other factors.
If the venture capital firm decides to invest in the company, it typically provides a lump sum of capital in exchange for a percentage of ownership. This percentage is usually negotiated as part of the investment agreement.
The venture capital firm may also provide additional support to the company, such as strategic guidance, connections to industry experts, and help with recruiting and hiring.
The company uses the capital to fund its operations and growth, to eventually become profitable and return the investment to the venture capital firm through an “exit” event, such as an initial public offering (IPO) or acquisition by another company.

Private Equity vs Venture Capital

Private equity and venture capital are often confused, but they are pretty different. Private equity refers to purchasing a controlling stake in an established company, while venture capital refers to financing a startup company.
Private equity firms typically focus on buying and improving established companies, while venture capital firms focus on providing financing and guidance to young, innovative companies with growth potential.

When Should One Go for Venture Capital Funding?

There are several factors a company should consider when deciding whether to seek venture capital funding. Here are a few key considerations:
  • Stage of development: Venture capital is typically more suited for companies in the early stages of development, such as the seed stage or early stage. Companies that are further along in their development, such as those that are already profitable or have established a significant presence in the market, may have other financing options, such as debt financing or equity financing from public markets.
  • Growth potential: VC investors are typically looking for companies with high growth potential, seeking a high return on their investment. Therefore, companies with a unique product or service and a large addressable market are more likely to attract VC investors.
  • Use of funds: Companies seeking VC funding should have a clear plan for using the capital to drive growth and increase their chances of success. This may include investing in research and development, hiring additional staff, or expanding into new markets.
  • Risk tolerance: Venture capital is a high-risk, high-reward type of financing, as many startups and small businesses fail. Companies should carefully consider their risk tolerance and the potential consequences of not achieving the growth expectations of VC investors before seeking VC funding.
Ultimately, the decision to seek VC funding should be based on a careful analysis of the company’s goals, needs, and risk appetite, as well as an understanding of the potential benefits and drawbacks of VC financing.


Venture capital can be a valuable source of financing for startup companies with long-term growth potential. While it is a high-risk investment, it also has the potential for high returns if the company is successful. If you’re considering seeking venture capital funding for your startup, it is essential to carefully consider your options and seek the guidance of experienced professionals. More importantly, do reflect on whether you are okay with sacrificing your ownership in the company. 
What if we told you, you could secure funding from a legit source and enjoy all the perks of VC funding without sacrificing your ownership? If conventional funding methods do not suit your new-age business, you don’t have to put up with them. Take a bet on modern funding methods offered by the likes of BridgeUp
BridgeUp is India’s premier recurring revenue platform where you can earn your future income today and fund your business. This business model is a subset of revenue-based financing known as subscription-based financing. 
To understand if this is for you, call us at +91-9819660287 or fill out our contact form.

Zeus Dhanbhura

Zeus Dhanbhura

CEO at BridgeUp